August 17th, 2010 
sachin Few Days back I had the privilege to meet with some of the pioneers in the Rural BPO space in India.
This was at NDTV studios in New Delhi where I was invited to be a panelist on “Money Mantra” a show hosted by Mr. Pankaj Pachauri
(About the show – Sponsored by Reliance Money, it is a discussions based show dealing with the economic issues and initiatives in the country. Many prominent experts and economists have been a part of the show.)
open source video, online video platform, video solutionFor the episode in question, focus of the discussion was “Rural BPO and Business to Rural ” where the panelists shared their views about the scope and future of India’s rural BPO market.
Other panelists on the show were –
• Biplab Saha, Business Head, Source for Change
• Dhiraj Tolwani, CEO, B2R Technologies
• Murli Vullaganti, CEO, Rural Shores (also a prestigious client of Drishti)
The clippings of the show are attached in this blog. It’s an interesting and thought provoking discussion to watch.
The highlight of the show was of course the host Mr. Pankaj Pachauri who was ready with so much data and statistics that it gave the discussion a direction and weight rather than just being a discussion about opinions of 4 people. Parallels were drawn from the success of Indian IT industry and opportunities of job creation via moving the BPOs to Tier 2 Tier 3 cities and even villages.
My summary and take aways for entrepreneurs who plan to venture out in Rural BPO space:
a) Look for Business around you. There is a growing need of companies to interact with their customers and being able to go closer to them is a huge opportunity.
Look for B2C services like Telecom, Micro-finance, Retail services and one should be able to find opportunities. There might not be ready made opportunities so be creative.
I recently read success story of micro-finance firm SKS. I am sure they will be interested in learning how you can provide support to their customers locally.
b) Hire your core team which has experience and then build a team around it.
c) Evaluate technology which is homegrown and can be supported easily in the region. What works in the west does not work in India similarly what works in Delhi might not work in Jhunjhunu.
d) Make a business case of it rather than making it a social venture. Social ventures are good publicities but companies will trust you with their customers only if one can deliver.
I am confident that this space would see a lot of investment and experiment. This would also help in inclusive growth bringing IT to the bottom of the pyramid and creating jobs and reverse brain drain.
Exciting times Ahead!
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