The Asian market represents a huge area of potential for communications firms aiming to significantly boost their growth projections by 2012. The aim should be to penetrate deep into the burgeoning markets of the Asian tigers including Indonesia, Malaysia, and Singapore, Philippines, Thailand and upcoming economies of Vietnam, Cambodia and Laos.

To achieve sustainable success, tech firms will have to increase their investments in the region and diversify focus on data by offering Unified Communication (UC) solutions to SME customers, which represent a significant growth sector. Researchers have constantly trumpeted growth in the overall unified application implementation market by four percent in Asia-Pacific, which is expected to be worth around $3.6 billion by 2012, making it a very promising proposition for investors. Businesses need to deliver a new business model, specializing in solution services that help organizations to enhance their functionalities.

With exceedingly high fund flow from India and China the investment scenario in South-East Asia is likely to dramatically increase topped with the markets brimming with highly skilled labour base. Tech firms need to junk the traditional channels of distribution, with need for more value-added resellers, system integrators and service providers which will coherently enable them to deliver managed services through a joint approach with service providers.

With growth inertia suffocating the European and the US markets where there are ultra-competitions and intense regulations, firms need to focus on the non traditional markets of Asia and have an expanded base of channel partners which will help them make deeper inroads into the markets across Asia Pacific and focus on the SME sector in a big way. In Asia Pacific, SME’s constitute 70-80 per cent of the business environment and it is critical for enterprises to work with this segment. In order to increase profits one has to expand into Asia. Asia is the future and has the population with enormous growth potentials and despite the downturn in the global economy, it remains promising.

Enterprises need to have a planned focus on on-demand, BPO and tertiary solutions, in untapped geographies where the company can add value with its solutions as the region is still largely untapped and has a lot of potential. SE-Asia has a lot of growth potential and tech firms have a good market for their solutions for BPO’s and enterprises alike.

The recessionary period was challenging one for all enterprises. However, it allowed for more intent focus on business and delivering what was best for customers. Tech firms were challenged to create business value with smaller budgets for enterprise. Also due to recession many companies postponed making huge new investments in communications technology except that which could not be avoided. This has resulted in a skewed up demand in the market currently. Previous years challenges have made enterprises seek maximum value out of existing investments even as they embrace new technology. The way forward is by driving the communication enablement of business systems across the enterprise and doing it by enabling smoother migration to the future.