Working in the IT domain, I believe that it is increasingly important for companies to market their products and solutions to new opportunity areas. For this, industry events and programs have become an effective platform to promote, exhibit or create awareness for their offerings. While short listing the events, one should keep in mind some [...]
Posts Tagged ‘bpo’
Hospitality industry-opening doors for next-gen communications solutions
December 30th, 2011
Chetna The season of holidays arrives! Like any other individual who wishes to escape the humdrum of a routine life, I too planned to welcome the New Year with a vacation on my mind. The best way? – it’s simple!. Just log into a web portal offering attractive packages for travelling and accommodation. But it was [...]
Legacy Vs State-of-the-art
September 29th, 2011
Saurav Samanta “Civilization advances by extending the number of important operations which we can perform without thinking of them.” – Alfred North Whitehead. We have indeed come a long way from the times of Edison and Graham Bell, who started the revolution of making the world a small place. If not for them, you would still be [...]
Importance of Business Partners
September 16th, 2011
Vishal Let me start with the goal of having a business setup. Obviously it is selling your product to the market and achieving profits and ultimately expanding your business. It is also important that your product should have “a way” differentiated from competitors and has a unique USP. One of the most significant steps in making [...]
Long live Telemarketing
September 8th, 2011
Naveen Good morning sir, I am xyz calling from abc to sell you 123…….tell me one person who has not been through this regular annoyance which does not seems to die out anytime sooner. It has been over a few years since the pan India National Do Not Call (DNC) registry went into effect. From the [...]
Product Demonstration: An effective marketing tool
September 3rd, 2011
Chetna Market force and customer satisfaction: my ears are perplexed by these two words that have become a rage since the time of their inception. Customer satisfaction remains the most sought after endeavor for companies alike. Defining the customer cycle we get four primary stages – suspect, lead, prospect and finally customer. The suspect stage is [...]
My journey into the world of call center technology
January 20th, 2011
Abirami Every job is special to every one for various reasons. In a way, DRISHTI is very special to me as it is my first job. Once I completed my MBA degree it was Drishti who took me aboard. It has been 6 months of association with Drishti and the experience gathered is the start of [...]
Technology as an enabler for NGOs to survive in corporate business environment
November 10th, 2010
Girisha R NGO’s today are like corporates – they operate like them and they should keep on doing so to not just survive but beat the prevalent competition. About NGO’s and History: The conventional definition of an NGO says that NGOs or Non-governmental organizations are private organizations that pursue activities to relieve suffering, promote the interests of [...]
Mera Gaon (Village) Mera BPO
August 17th, 2010
sachin Few Days back I had the privilege to meet with some of the pioneers in the Rural BPO space in India. This was at NDTV studios in New Delhi where I was invited to be a panelist on “Money Mantra” a show hosted by Mr. Pankaj Pachauri (About the show – Sponsored by Reliance Money, [...]
Asia beckons..!
July 20th, 2010
Naveen The Asian market represents a huge area of potential for communications firms aiming to significantly boost their growth projections by 2012. The aim should be to penetrate deep into the burgeoning markets of the Asian tigers including Indonesia, Malaysia, and Singapore, Philippines, Thailand and upcoming economies of Vietnam, Cambodia and Laos. To achieve sustainable success, [...]

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