Working in the IT domain, I believe that it is increasingly important for companies to market their products and solutions to new opportunity areas. For this, industry events and programs have become an effective platform to promote, exhibit or create awareness for their offerings. While short listing the events, one should keep in mind some [...]
Archive for the ‘Technology’ Category
Hospitality industry-opening doors for next-gen communications solutions
December 30th, 2011
Chetna The season of holidays arrives! Like any other individual who wishes to escape the humdrum of a routine life, I too planned to welcome the New Year with a vacation on my mind. The best way? – it’s simple!. Just log into a web portal offering attractive packages for travelling and accommodation. But it was [...]
Legacy Vs State-of-the-art
September 29th, 2011
Saurav Samanta “Civilization advances by extending the number of important operations which we can perform without thinking of them.” – Alfred North Whitehead. We have indeed come a long way from the times of Edison and Graham Bell, who started the revolution of making the world a small place. If not for them, you would still be [...]
Importance of Business Partners
September 16th, 2011
Vishal Let me start with the goal of having a business setup. Obviously it is selling your product to the market and achieving profits and ultimately expanding your business. It is also important that your product should have “a way” differentiated from competitors and has a unique USP. One of the most significant steps in making [...]
Long live Telemarketing
September 8th, 2011
Naveen Good morning sir, I am xyz calling from abc to sell you 123…….tell me one person who has not been through this regular annoyance which does not seems to die out anytime sooner. It has been over a few years since the pan India National Do Not Call (DNC) registry went into effect. From the [...]
Product Demonstration: An effective marketing tool
September 3rd, 2011
Chetna Market force and customer satisfaction: my ears are perplexed by these two words that have become a rage since the time of their inception. Customer satisfaction remains the most sought after endeavor for companies alike. Defining the customer cycle we get four primary stages – suspect, lead, prospect and finally customer. The suspect stage is [...]
Internship, ownership and mentorship – my 2 months @Drishti
July 27th, 2011
Anuj Jalan While planning my sixth sem summer internship, I was wondering what company I would eventually join for the training. From the list of companies offering summer internship programs, I had created my own list and submitted my CV. I came to know that I had been shortlisted for a telephonic interview with Drishti-Soft Solutions. After [...]
An Evening in Singapore
July 1st, 2011
Puneet Sharma It’s a beautiful evening in one of the most fabulous and extravagant hotels of SINGAPORE “Raffles”. Seating on table no. 15, I was praying all the while with my fingers crossed “Please GOD this award has to be for us”. “BEST VENDOR CATEGORY @ 1st Asia Communication Awards”. This all began around 2 months back, [...]
Life in IT – An Insider’s Story
June 24th, 2011
Saurav Samanta Hmm… Corporate life. A heads-up would have been nice. It has been rather eventful, this ride on the corporate roller coaster. From one job to another, one responsibility to another, one world to another, leaving long lasting impressions which changes who you are and what you identify yourself with… I had always found computing and [...]
Choosing your first job in Software Industry
May 10th, 2011
nayanjain Choosing the first job has always been a tough question for the techies at premier institutes. Things to ponder – Notice the use of the word ‘choose’? With industry showing a positive outlook, spring has returned for “jobs@campus”. It is a happy problem to solve but is trickier than the traditional ‘how to find the [...]

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