Archive for the ‘About Drishti’ Category

Importance of Business Partners

Let me start with the goal of having a business setup. Obviously it is selling your product to the market and achieving profits and ultimately expanding your business. It is also important that your product should have “a way” differentiated from competitors and has a unique USP. One of the most significant steps in making [...]

Long live Telemarketing

Good morning sir, I am xyz calling from abc to sell you 123…….tell me one person who has not been through this regular annoyance which does not seems to die out anytime sooner. It has been over a few years since the pan India National Do Not Call (DNC) registry went into effect. From the [...]

Product Demonstration: An effective marketing tool

Market force and customer satisfaction: my ears are perplexed by these two words that have become a rage since the time of their inception. Customer satisfaction remains the most sought after endeavor for companies alike. Defining the customer cycle we get four primary stages – suspect, lead, prospect and finally customer. The suspect stage is [...]

Internship, ownership and mentorship – my 2 months @Drishti

While planning my sixth sem summer internship, I was wondering what company I would eventually join for the training. From the list of companies offering summer internship programs, I had created my own list and submitted my CV. I came to know that I had been shortlisted for a telephonic interview with Drishti-Soft Solutions. After [...]

Life in IT – An Insider’s Story

Hmm… Corporate life. A heads-up would have been nice. It has been rather eventful, this ride on the corporate roller coaster. From one job to another, one responsibility to another, one world to another, leaving long lasting impressions which changes who you are and what you identify yourself with… I had always found computing and [...]

Life @Drishti

Someone told me that over-thinking and over-analyzing never work. When I had an offer from Drishti, I wasn’t hundred per cent sure about it, but I decided to go for it. Eight months on I can say it was the right decision. Of course it hasn’t been perfect plainly because of lots of contradictions from [...]

Judging Product Anusandhan Pratiyogitya

I would like to share my first experience as a “Judge”. The opportunity came by as our RnD team was preparing an intra-department competition they call – Product Anusandhan Pratiyogitya. Kshiti’s thoughts pro-ceasing: A quick picture develops in my mind of a technical gyan session which can never be of interest to a marketing & [...]

Healthcare IVR

With a population that’s reaching 1.5 billion and an infrastructure that’s already stretched to its breakdown point, Indian healthcare is desperately seeking a support system that can infuse fresh life into the basic foundation on which India is to make its mark in the 21st century. A healthy India would certainly be a wealthy India. [...]

NASSCOM Fridays 2.0 sessions….

NASSCOM Fridays 2.0 session, Gaurav Mishra’s talk – Made in India Made for the World, leveraging social media as a powerful online marketing tool, great exposure for B2B companies, cost-effective open source development platforms for maximized end user reach

Drishti wins the NASSCOM INNOVATIONS AWARD 2008

Since the moment the clock struck 12 and we ushered in the year 2009, I have been wondering “what did we accomplish as a team in the year ‘08”. This question was surely making me nuts. Of course, we did manage to create some ripples in the vast waters of the IT industry by winning [...]