Celebrations are still in full flow and the ‘hang’ does not seem to get ‘over’. We celebrated the arrival of the New Year with ale and the music of the Beatles, Rolling Stones and of course Wham (Remember ‘Last Christmas’). I am sure most of us would have taken some New Year Resolutions (do I need to elaborate on this!). In a flash, we had marched from ’08 to ’09.
2008 saw some great technological products and solutions. Global Recession and similar frustrating terms did impact the IT sector. But, we dealt with the situation, inevitably, with panache. What has the year ’09 in store for us? Do we continue harping on the old developments, or do we use our intelligence to innovate and deliver? The answer must not be difficult to comprehend, isn’t it?
Customer Experience and Customer Satisfaction seem to be the ‘mantra’ for success. As more and more Technology-based Giants continue to develop solutions and products to enhance customer experience, it’s but obvious that others will follow suit.
It’s time for introspection. It’s time to necessitate radical changes to create technology that can act as a medium to show the world a glimpse of the future. Of late, several new concepts in the field of customer service crept in, and all of a sudden, companies started banking on products and solutions that were more customer-centric rather than those which were merely exceptional, technologically-wise.
Customer Satisfaction should top the corporate priority list. Startups as well as biggies should break free from the conventional approach and focus on next generation solutions to provide highly advanced customer service. I must reiterate that compromising on quality to save a few bucks would do no good to businesses in the long run.
Planning the road ahead would help us innovate so that when the Christmas ’09 arrives we can swell with pride and proudly sing ‘Last Christmas…..’ (Yes, Wham again).

January 2nd, 2009
Shashank Shalabh
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