It was indeed a pleasure meeting a few of you all…
Just to give you a heads up, Drishti is a leader in the SMB segment. Its cutting-edge solutions have further gained wide presence across the Philippines and Middle East as recognized by the three awards (2008 IP Contact Center Technology Award, ContactCenterWorld.com Member’s Choice Awards 2008, BPO Times Award 2007). We are continuously striving towards creating advanced communications technologies to enable call centers to increase their operational efficiency while reducing the Total Cost of Ownership.
We believe, Bangladesh is all set to be a major player in outsourcing and there will be investments in both International and Domestic Call Center space especially from the telecoms, BFSI and health institutions etc. Drishti’s offerings are ideal for contact centers and enterprises in rapidly-emerging countries like Bangladesh.
Partnership with OneCall has already opened new gateways for Drishti to offer its innovative solutions to Call Centers and enterprises in Bangladesh. With 15+ successful installations in Bangladesh in the SMB segment & a great sales & support functionality we are now ready to target the corporate segment whilst maintaining our stronghold in the SMB segment.
BANGLADESH: Bangladesh is the newest country added to the BPO family. According to a recent research done by the San Antonio-based research and consulting firm Frost & Sullivan Inc., the call center outsourcing market reached $19.5 billion in revenues in 2005 and is likely to reach $20.1 billion in the course of 2012.
The country benefits from a vast educated human resource that can be tapped effectively by BPO companies planning to diversify to newer geographies to subsequently cut costs. As compared to the call center businesses in other regions of APAC, Bangladesh does not have the starter benefit. Bangladesh must study the mistakes made by entrepreneurs in India and Philippines and carefully perform its business plans after doing a full diligence rotation. Any miss-step early on could curse disaster for the whole industry.
There is a large chunk of today’s Bangladeshi youth aspiring to work in call centers. Good salaries, professional work environments, and chances to enhance one’s communication skills, and exposure to customers on the other side of the globe, all have proved to be enough to ensnare candidates in huge numbers. But because of lack of exposure to the extremely aggressive standards of Call Centers that there is an acute lack of human resources in Bangladesh with the specific set of skills that are required to excel in this industry.
A widely suggested solution for Bangladeshi companies should initiate joint venture with USA or even India-based institutes to open up more and more training academies for the professional development of individuals in the Call Center industry. Strong political support and relaxation in government regulations would be the key support areas that Bangladesh as country would be required to provide.
With the right support in form of relaxed governmental regulations and a trained labor force available at low costs, Bangladesh can strike a home run in the game. I seriously feel that rather than running after the international clients the BPO companies in Bangladesh should target domestic clients especially in the Telecom & BFSI segment.
One of the best stated examples here can be of Windmill, which is now operating with over 100 seats and has major expansion plans in the domestic business. Drishti is ready to render all the support required to help the BPO industry to flourish in Bangladesh.

February 15th, 2010
Ishdeep Singh
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